Research

Insider Information on the First Day of Marketing 461

  Ryan Patterson, Samantha Payne, Allan Rodriguez, Kathrynn Sharp, and Robert Grilli [Not pictured: Jaime Manriquez] In Consumer Behavior (Marketing 461), Professor Lan Nguyen Chaplin has high expectations of her students.  To communicate these expectations and the level of professionalism required to succeed, Professor Chaplin invited alumni of the course to speak in the opening session of her Fall 2017 classes.  “It is a tough class that places a high demand on professionalism in addition to... read more

Building on Healthcare Experience in a Liautaud MBA

Yih-Ting Chen, MBA ’17, came to UIC Liautaud from Taipei, Taiwan, where he’d worked as a hospital pharmacist, a job that gave him privileged insight into hospital management, single-payer healthcare, and Taiwan’s pharmaceutical market. As a pharmacist, Chen was putting his bachelor’s degree to work precisely in his area of expertise. But the more he learned about healthcare, the more interested he became in business and management. “I knew that Taiwanese healthcare faced challenges,” Chen says,... read more

Undergraduate Innovation in the Tennis Market

Ann-Sophie Hahn, BS ’17, has spent the last few years studying business at UIC while training and competing as a UIC athlete. A double major in finance and marketing, Hahn studied finance abroad at the London School of Economics, and interned as an assistant auditor in Stuttgart. When her faculty mentor, Professor Jelena Spanjol, introduced her to the Interdisciplinary Product Development program, Hahn saw it as a way to develop practical marketing experience to balance out her experience in... read more

Interdisciplinary Product Development at UIC’s Innovation Center

On a Tuesday afternoon behind an inconspicuous façade on West Harrison Street, offices, labs, design studios, and meetings spaces all buzz with activity; medical students are rehearsing elevator pitches; engineers are discussing market research; design students are learning about construction technology; and Liautaud MBA students are overseeing a range of projects for outside firms who have come to UIC seeking solutions. This is UIC’s Innovation Center, where Professor Jelena Spanjol and her... read more

Attention PhD Applicants! New deadline for Fall 2015!

There is a new deadline date for prospective PhD applicants for the Fall 2015 term. The online application and application fee of $60 is due on December 15, 2014. You can complete the online application now. Our application consists of the Apply Yourself application, the UIC Supplemental application, and the $60 application fee. Please note, when you are directed to the UIC Supplemental application, you will have to create a new user account since this a different system. You must submit... read more