MS Marketing

Insider Information on the First Day of Marketing 461

  Ryan Patterson, Samantha Payne, Allan Rodriguez, Kathrynn Sharp, and Robert Grilli [Not pictured: Jaime Manriquez] In Consumer Behavior (Marketing 461), Professor Lan Nguyen Chaplin has high expectations of her students.  To communicate these expectations and the level of professionalism required to succeed, Professor Chaplin invited alumni of the course to speak in the opening session of her Fall 2017 classes.  “It is a tough class that places a high demand on professionalism in addition to... read more

Interdisciplinary Product Development at UIC’s Innovation Center

On a Tuesday afternoon behind an inconspicuous façade on West Harrison Street, offices, labs, design studios, and meetings spaces all buzz with activity; medical students are rehearsing elevator pitches; engineers are discussing market research; design students are learning about construction technology; and Liautaud MBA students are overseeing a range of projects for outside firms who have come to UIC seeking solutions. This is UIC’s Innovation Center, where Professor Jelena Spanjol and her... read more

Find Your Liautaud Student Organization

The first week of term was a whirlwind. You worked or interned over the summer, and jumped from the frying pan into the fire. But by now you've adjusted (we hope) and put your priorities in order. If you're new to Liautaud and haven't yet joined a graduate student organization, now's the time to choose. UIC Liautaud encourages all students to become a part of the campus community by joining at least one of the many graduate student organizations at UIC Business. We've already done a lot of... read more

Join the Liautaud Consulting Groups at inKind

We’ve already blogged a bit about how student organizations at UIC Business can help you win scholarships and land jobs. These organizations also offer business students opportunities to apply classroom lessons and fill out their resumés with valuable work-related experience, and when it comes to consulting work, students need look no further than inKind at UIC Business. Liautaud students interested in consulting should read on for details about how to get involved in the 2016-17 year inKind... read more

Fall 2016 Special Topics Courses: Applied Equity Investment and Corporate Social Responsibility

Students still putting together their Fall 2016 schedule should consider some of the college’s special topics courses, which provide intensive study of business topics not regularly covered in the course offerings. In this post, we feature Professor Wightkin’s Applied Equity Investment Management course and Professor Lloyd's Strategic Corporate Social Responsibility course. FIN 594 Applied Equity Investment Management When John Wightkin looks back on his first interviews out of his MBA, he... read more