Marketing

Catherine Yi, BS '11, on Her Path to Amazon, Inc.

When she was working for Leo Burnett in Chicago, Catherine Yi regularly met with UIC Business students on campus. “I met with students through Alumni 4U, and every meeting was different, depending on what each student wanted to learn,” says Yi. “But there was one piece of advice I had for everyone: start interning as soon as possible.” Yi’s path to her current role at Amazon included a series of internships during her time at UIC Business. Though some internships were more relevant than others... read more

Starting Class with Student Success

  Professor Lan Chaplin has a knack for fostering strong connections with her consumer behavior students. Not only does she keep in touch with former students, she brings some of them back to her classroom, recruiting them to offer new students pointers for how to succeed in the class. On Tuesday, August 23rd, two teams of former students joined Professor Chaplin’s consumer behavior sections to offer students roadmaps to success. “My consumer behavior course isn’t for everyone,” Chaplin says.... read more

Fall 2016 Special Topics Courses: Applied Equity Investment and Corporate Social Responsibility

Students still putting together their Fall 2016 schedule should consider some of the college’s special topics courses, which provide intensive study of business topics not regularly covered in the course offerings. In this post, we feature Professor Wightkin’s Applied Equity Investment Management course and Professor Lloyd's Strategic Corporate Social Responsibility course. FIN 594 Applied Equity Investment Management When John Wightkin looks back on his first interviews out of his MBA, he... read more

UIC Liautaud's New MSM Program

The American Marketing Association recently produced a video laying out the seven major problems in marketing today. In response to the rapidly changing demands of the marketing profession, UIC Liautaud will begin offering a one-year MS in marketing in the Fall of 2016. So what kind of challenges do marketing professionals face, and how will UIC Liautaud students solve them?   1. Effectively targeting high value sources of growth. In a real market, not everyone is interested in what you’re... read more

Points for Professional Development at UIC Business

The faculty of the Professional Development Program at UIC Business are here to support all UIC students, whatever their area of specialization. We offer the soft skills that help them stand out among professionals in their fields. Self-awareness, self-control, the ability to work in a team; these elements of professionalism raise students above their peers both in job searches and in the workforce. Our BA 100 and BA 220 Professional Development classes are required for freshmen and sophomores... read more

Marisa Randle and the Art of the Career

Career paths are seldom picture perfect, and there’s no single route to a given job. A career is a composition, a variety of experiences and steps taken in pursuit of success. But one thing you’ll find behind most stories of success is a combination of hard work, opportunity and the good sense to jump at opportunity when it arises. On the evening of February 18, Marisa Randle, MBA ’11, spoke to the Graduate Marketing Association (GMARK) at UIC Liautaud about the pathways from the MBA to our... read more

Collegiate Association of Business Scholars Welcomes New Officer

Following upon the great recruiting that happened last fall, the Collegiate Association of Business Scholars (CABS) has recruited fresh spring support to our Marketing Committee. Britney Scott, our new Marketing Officer, is a freshman Business Scholar and marketing major at UIC Business. She will support our blogging and content marketing across social media channels. Britney came to UIC from the Illinois Mathematics and Science Academy. “I came to UIC because students have such a large pool of... read more

GMARK Gets Inside the Mind of a Recruiter

In a perfect world, job applicants like myself would exercise powers of telepathy to grasp what employers are looking for. Just imagine - as soon as I see an opening posted online, I Google a little to figure out who the hiring manager is, and then mind-read across the short distance from UIC to the loop, tailoring my application to their very thoughts. When I show up for the interview, it’s as if I’ve walked out of their dreams.  Alas, all I can hope is that employers will tell me what they’re... read more

A Marketing Major's Schedule

After taking my last final, I felt great to be done, but sad to see my time with professors come to an end. I had some great teachers this year. So today I'm writing to give others some idea of my coursework, but also to recognize the great teaching in those classes. And maybe for students following behind me, this can offer a better idea of courses to register for in upcoming semesters. As a marketing major with a concentration in communications and promotions, my courseload has been heavy, and... read more

Styles of Entrepreneurship at Liautaud

For Ajay Pattani, entrepreneurship is akin to personal fashion, not only in the sense that each person is bound to develop their own way of doing things, but also, as Pattani says, “because each year I look back at the year prior and ask myself, ‘what was I thinking?’” As part of Liautad's MBA Executive Talk series, Pattani, founder of Perfect Search and a mentor at 1871, met with a group of Liautaud MBA students on November 12 to discuss his business practices and the professional experience... read more

Marketing 461 Relay Fun!

                 (Professor Chaplin's Consumer Behavior Class) On October 22, my Consumer Behavior class had a unique opportunity to take part in team building exercises that would ultimately help us grow stronger as teams and prepare ourselves to get ready for the toughest part of the course, our semester long project: a final paper and presentation. One probably does not expect experiential activities to happen every day in your average classroom--so this day was even more special for the... read more

Professor Chaplin's Marketing 461 Relay

Having just taken their midterm exam, Professor Lan Chaplin's MKTG 461 classes needed to shake their lingering test anxiety. "So," Professor Chaplin said, "what better way to loosen up than to run around outside on a beautiful fall day in Chicago?" On the afternoon of Thursday, October 22, two sections of her class met on the lawn outside of University Hall to compete for what else but Halloween candy (and the sheer satisfaction of winning) in a series of relay races. The legwork began with... read more

Liautaud Students Meet with Larry Byrne of Ogilvy & Mather

On the evening of Thursday, October 1, the UIC Graduate Marketing Association (GMARK) hosted a conversation with Larry Byrne, Senior Partner and Chief Production Officer for Ogilvy & Mather. The event, put together by Jeffrey Wilson of UIC Business Career Services, was part of the MBA Career Topics series, which is designed to give Liautaud students a view from the C-suite by introducing them to executives from Chicagoland firms. Byrne is not only an exec at a Chicago firm, he’s also a lifelong... read more

For the Ladies - The Power Outfit

Hello my UIC Ladies!  I know that many of us just finished swapping our resumes for company business cards (http://blog.business.uic.edu/business-cards-101) from the Business Career Center's Spring 2015 Career Fair! I hope many of you had a chance to chat with lots of companies and hopefully snag some interviews for spring/summer internships. As you're waiting for that phone call/ follow-up email reply, you should start thinking wardrobe REVAMP!  "Gaby, why would we think that?" Once those... read more

2014 Business Alumni Association Graduation Party

Dear Graduating seniors:   Each year the Business Alumni Association throws a party in your honor. This is a great opportunity to say celebrate your achievements! Join several hundred of your classmates and fellow alumni as we honor your hard work toward graduation and introduce you to the Business Alumni Association and how you can remain involved as graduates. This is a free event, but you do need to RSVP  by Monday, May 12. Follow the link for a quick registration. We hope to see you all... read more

Alumni Success Story: Chris Kearney BS Marketing '09

Chris Kearney, BS Marketing '09 Entrepreneur and owner of College Rising Photo Credit: Erica Minix Where did you grow up? I grew up in the west burbs of Chicago in Burr Ridge and Willow Springs. What prompted you to choose UIC? Did you enroll knowing you'd major in business?  I came to UIC as a transfer student from the College of DuPage and Joliet Junior College.  My two school options were UIC and UIUC. I had a few close friends at each school, but thought UIC was a great value compared to... read more

A Year Of Progress. Reflections of my Second Year at UIC

With my final year at UIC fast approaching (final because I’m planning to graduate a year early), I decided to stop and take a few moments to reflect on my second year within UIC Business. I wouldn't lie to you: it's been a year of ups and downs, but thankfully more ups than downs. Certainly, I feel like I'm in a good place right now, so I wanted to share a few of my highlights and the things I learned this year. My Major This year really gave me a better sense of direction as to what I want to... read more

Online Classes: Pros? Cons?

Are you skeptical about taking your classes online? Are you interested in knowing what an online class entails? Well you have come to the right place! Today’s blog post will be all about the pros and cons of taking classes online. So if you already did not know, UIC offers several online classes each semester. Currently, I am taking 21 credit hours, and out of all those classes, my Marketing 360 class happens to be online. The reason why I chose to enroll in an online course was because I get to... read more

Be Effective When You Study!

Now that the semester is coming to an end, many of us are gauging our success in our classes. We all want to know how that final is going to help or hurt us. So we sleep little, eat the worst food, and become an emotional mess once when the lovely week of finals comes by. Last semester, however, has taught me an invaluable lesson about studying and time management that actually has allowed me to not feel those terrible symptoms of "end of the semester disease" this semester.  1. I stopped... read more

Don't Snooze on Your Fall 2014 Registration!

The semester is almost over, and we all know that it is now time to register for your Fall 2014 classes! Scheduling for the next semester can be exciting, but it may also be a tad bit overwhelming. This is why today, I have compiled some useful tips for you to help create a schedule that works best for you!  
  • Make an appointment with your adviser. Many of us have already made our appointments with our adviser, but if you haven’t done so yet, then this is the first thing you should do!  Academic...
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