Marketing

Professional Development Through Service

About 3 months ago, I had the idea of offering a professional development workshop to a small group of my most hardworking students. I thought that it would be a great opportunity to explore how service could teach valuable professional skills while also promoting empathy and the importance of giving back. I never had someone coach me on professionalism when I was an undergraduate, and I wanted to offer that opportunity to my students. Plus, I wanted to leverage UIC’s diversity and commitment to... read more

Undergraduate Innovation in the Tennis Market

Ann-Sophie Hahn, BS ’17, has spent the last few years studying business at UIC while training and competing as a UIC athlete. A double major in finance and marketing, Hahn studied finance abroad at the London School of Economics, and interned as an assistant auditor in Stuttgart. When her faculty mentor, Professor Jelena Spanjol, introduced her to the Interdisciplinary Product Development program, Hahn saw it as a way to develop practical marketing experience to balance out her experience in... read more

Interdisciplinary Product Development at UIC’s Innovation Center

On a Tuesday afternoon behind an inconspicuous façade on West Harrison Street, offices, labs, design studios, and meetings spaces all buzz with activity; medical students are rehearsing elevator pitches; engineers are discussing market research; design students are learning about construction technology; and Liautaud MBA students are overseeing a range of projects for outside firms who have come to UIC seeking solutions. This is UIC’s Innovation Center, where Professor Jelena Spanjol and her... read more

Liautaud Internships at BMO Harris

Amy Guo is a full-time MBA candidate graduating from UIC Liautaud next spring. Guo brings her combined backgrounds in business analytics and digital advertising to her marketing concentration at Liautaud. In this post, she shares her internship experience at BMO Harris from this past summer. In February of 2016, Jeff Wilson at the Business Career Center emailed us about internship opportunities at BMO Harris, so I took the first step toward applying, emailing the hiring manager at BMO Harris to... read more

Building Teamwork by Trial

Market researchers seldom work alone. Thus, students in Professor Chaplin’s consumer behavior courses develop and present their research in teams. How does Chaplin build her research teams? Scavenger hunts and relay races.  Students see her approach as win-win. “You get closer to your colleagues, and it’s fun,” said Joseph Ravara of Team Orange 1, winners of the first round of relays. “I admire how Professor Chaplin incorporates something like this into her teaching methods.”    Chaplin is known... read more

Catherine Yi, BS '11, on Her Path to Amazon, Inc.

When she was working for Leo Burnett in Chicago, Catherine Yi regularly met with UIC Business students on campus. “I met with students through Alumni 4U, and every meeting was different, depending on what each student wanted to learn,” says Yi. “But there was one piece of advice I had for everyone: start interning as soon as possible.” Yi’s path to her current role at Amazon included a series of internships during her time at UIC Business. Though some internships were more relevant than others... read more

Starting Class with Student Success

  Professor Lan Chaplin has a knack for fostering strong connections with her consumer behavior students. Not only does she keep in touch with former students, she brings some of them back to her classroom, recruiting them to offer new students pointers for how to succeed in the class. On Tuesday, August 23rd, two teams of former students joined Professor Chaplin’s consumer behavior sections to offer students roadmaps to success. “My consumer behavior course isn’t for everyone,” Chaplin says.... read more

Fall 2016 Special Topics Courses: Applied Equity Investment and Corporate Social Responsibility

Students still putting together their Fall 2016 schedule should consider some of the college’s special topics courses, which provide intensive study of business topics not regularly covered in the course offerings. In this post, we feature Professor Wightkin’s Applied Equity Investment Management course and Professor Lloyd's Strategic Corporate Social Responsibility course. FIN 594 Applied Equity Investment Management When John Wightkin looks back on his first interviews out of his MBA, he... read more

UIC Liautaud's New MSM Program

The American Marketing Association recently produced a video laying out the seven major problems in marketing today. In response to the rapidly changing demands of the marketing profession, UIC Liautaud will begin offering a one-year MS in marketing in the Fall of 2016. So what kind of challenges do marketing professionals face, and how will UIC Liautaud students solve them?   1. Effectively targeting high value sources of growth. In a real market, not everyone is interested in what you’re... read more

Points for Professional Development at UIC Business

The faculty of the Professional Development Program at UIC Business are here to support all UIC students, whatever their area of specialization. We offer the soft skills that help them stand out among professionals in their fields. Self-awareness, self-control, the ability to work in a team; these elements of professionalism raise students above their peers both in job searches and in the workforce. Our BA 100 and BA 220 Professional Development classes are required for freshmen and sophomores... read more

Marisa Randle and the Art of the Career

Career paths are seldom picture perfect, and there’s no single route to a given job. A career is a composition, a variety of experiences and steps taken in pursuit of success. But one thing you’ll find behind most stories of success is a combination of hard work, opportunity and the good sense to jump at opportunity when it arises. On the evening of February 18, Marisa Randle, MBA ’11, spoke to the Graduate Marketing Association (GMARK) at UIC Liautaud about the pathways from the MBA to our... read more

Collegiate Association of Business Scholars Welcomes New Officer

Following upon the great recruiting that happened last fall, the Collegiate Association of Business Scholars (CABS) has recruited fresh spring support to our Marketing Committee. Britney Scott, our new Marketing Officer, is a freshman Business Scholar and marketing major at UIC Business. She will support our blogging and content marketing across social media channels. Britney came to UIC from the Illinois Mathematics and Science Academy. “I came to UIC because students have such a large pool of... read more

GMARK Gets Inside the Mind of a Recruiter

In a perfect world, job applicants like myself would exercise powers of telepathy to grasp what employers are looking for. Just imagine - as soon as I see an opening posted online, I Google a little to figure out who the hiring manager is, and then mind-read across the short distance from UIC to the loop, tailoring my application to their very thoughts. When I show up for the interview, it’s as if I’ve walked out of their dreams.  Alas, all I can hope is that employers will tell me what they’re... read more

A Marketing Major's Schedule

After taking my last final, I felt great to be done, but sad to see my time with professors come to an end. I had some great teachers this year. So today I'm writing to give others some idea of my coursework, but also to recognize the great teaching in those classes. And maybe for students following behind me, this can offer a better idea of courses to register for in upcoming semesters. As a marketing major with a concentration in communications and promotions, my courseload has been heavy, and... read more

Styles of Entrepreneurship at Liautaud

For Ajay Pattani, entrepreneurship is akin to personal fashion, not only in the sense that each person is bound to develop their own way of doing things, but also, as Pattani says, “because each year I look back at the year prior and ask myself, ‘what was I thinking?’” As part of Liautad's MBA Executive Talk series, Pattani, founder of Perfect Search and a mentor at 1871, met with a group of Liautaud MBA students on November 12 to discuss his business practices and the professional experience... read more

Marketing 461 Relay Fun!

                 (Professor Chaplin's Consumer Behavior Class) On October 22, my Consumer Behavior class had a unique opportunity to take part in team building exercises that would ultimately help us grow stronger as teams and prepare ourselves to get ready for the toughest part of the course, our semester long project: a final paper and presentation. One probably does not expect experiential activities to happen every day in your average classroom--so this day was even more special for the... read more

Professor Chaplin's Marketing 461 Relay

Having just taken their midterm exam, Professor Lan Chaplin's MKTG 461 classes needed to shake their lingering test anxiety. "So," Professor Chaplin said, "what better way to loosen up than to run around outside on a beautiful fall day in Chicago?" On the afternoon of Thursday, October 22, two sections of her class met on the lawn outside of University Hall to compete for what else but Halloween candy (and the sheer satisfaction of winning) in a series of relay races. The legwork began with... read more

Liautaud Students Meet with Larry Byrne of Ogilvy & Mather

On the evening of Thursday, October 1, the UIC Graduate Marketing Association (GMARK) hosted a conversation with Larry Byrne, Senior Partner and Chief Production Officer for Ogilvy & Mather. The event, put together by Jeffrey Wilson of UIC Business Career Services, was part of the MBA Career Topics series, which is designed to give Liautaud students a view from the C-suite by introducing them to executives from Chicagoland firms. Byrne is not only an exec at a Chicago firm, he’s also a lifelong... read more

For the Ladies - The Power Outfit

Hello my UIC Ladies!  I know that many of us just finished swapping our resumes for company business cards (http://blog.business.uic.edu/business-cards-101) from the Business Career Center's Spring 2015 Career Fair! I hope many of you had a chance to chat with lots of companies and hopefully snag some interviews for spring/summer internships. As you're waiting for that phone call/ follow-up email reply, you should start thinking wardrobe REVAMP!  "Gaby, why would we think that?" Once those... read more

2014 Business Alumni Association Graduation Party

Dear Graduating seniors:   Each year the Business Alumni Association throws a party in your honor. This is a great opportunity to say celebrate your achievements! Join several hundred of your classmates and fellow alumni as we honor your hard work toward graduation and introduce you to the Business Alumni Association and how you can remain involved as graduates. This is a free event, but you do need to RSVP  by Monday, May 12. Follow the link for a quick registration. We hope to see you all... read more