Recently, UIC Liautaud's graduate marketing student group, GMARK,
hosted Shannon Downey, owner of Pivotal Production, to discuss the
opportunities and challenges of digital marketing. Dubbed "Anatomy
of a Digital Marketing Strategy: Chiquita," Shannon spent an hour
discussing digital marketing strategy using Chiquita's Crushed It
Campaign as a case study. Pivotal was the local firm launching a
new national product for the Chicago market. She walked us through
the experience from beginning to...