Liautaud Career Services: Success Story

Swedish Match North America, Carlos Balandrin

Student Picture"As a Territory Representative at SMNA my main responsibilities will be to implement sales and merchandising programs for all retail and independent accounts; develop and implement strategies for the introduction of new products, particularly in the SNUS category, and expand distribution of established brands; support local trade shows and sampling events; and prepare all territory related sales, expense, and stock reports within the St. Louis metro area and the surrounding St. Louis, St. Charles, Franklin and Jefferson counties."

A subsidiary of Stockholm-based Swedish Match AB, Swedish Match North America (SMNA) primarily makes and sells moist snuff and, increasingly, General-brand snus (a spit-free, smokeless pouch) in the US. SMNA also ranks as the largest manufacturer of US chewing tobacco, with Red Man as the country's #1 selling label. SMNA Snuff brands include Longhorn and Timber Wolf. SMNA also makes mass market cigars, sold under the White Owl and Garcia y Vega brands, and matches and Cricket brand disposable lighters. The company recently expanded its presence in the tobacco space when Swedish Match acquired premium cigar maker General Cigar (2005). As a group Swedish Match AB sells products across the globe, with production units in seven countries.

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UIC Liautaud Graduate School of Business, MBA, Finance